Levi Strauss — the jeans company, not the French philosopher — is going to start attaching tags to its clothes encouraging people to recycle their clothing instead of throw it away, reports Advertising Age. They're teaming up with Goodwill on this project. Big ups for the intention of this campaign, but (some questions):
— Do you think putting tags in people's jeans will be effective in reducing "jean waste"?
— Isn't manufacturing and installing tags just extra material-making?
— Why not put the "hey pal, maybe you should donate your useful unwanted clothing instead of throw it away, huh?" message on the outside of the jeans, thereby creating a new and fashionable type of PSA/billboard jean? Jeans often come bedazzled or with sequins, so this could be a bold new step for Levi S, once they and the public get over the complete 1990s-ness of it all.
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